وظائف بنك الأسكندرية مطلوب مصمم جرافيك ومسوق الكتروني دوام كامل

Job Functions

• Marketing

• Advertising

Head of Digital Marketing

Job description

• Manage Digital marketing strategy and execution across the bank’s website, social media and other online outlets.

• Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs).

• Work with Internal product development teams to develop new digital products and improve existing ones.

• Managing online brand and product campaigns to raise brand awareness and capture leads.

• Oversee the bank’s consumer interface for internet banking and mobile applications ensuring a quality UI / UX output.

• Identify trends and insights, and optimize spend and performance based on the insights.

• Improving the usability, design, content and conversion of the ALEXBANK website and mini-sites.

• Devising strategies to drive online traffic to the banks’ website and social media pages.

• Utilizing a range of techniques including paid search, and SEO.

• Overseeing the social media strategy for the bank.

• Review new technologies and keep the bank at the forefront of developments in digital marketing.

• Evaluating customer research, market conditions and competitor data.

Required Qualifications:

• Min 5-7 years of experience in digital marketing

• Experience with lead and performance management systems is a plus

• Experience with Facebook Ad Manager is a must

• Strong content creation background is a plus

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